Video’s leadership remains strong and companies are making it into a crucial component of their communication strategies. Below are the five trends we will see grow this year in the companies which are leading communication in this format.

Video’s leadership remains strong and companies are making it into a crucial component of their communication strategies.

Below are the five trends we will see grow this year in the companies which are leading communication in this format.

Two-way video

Customer service in an omnichannel environment has evolved towards a new paradigm: “commitment to the customer”. The customer is seeking a positive experience when they relate to their brands and technology is one of the keys to tailoring responses and improving current communication processes.

The combination of direct contact tools (Live Chat, Click to Call, Chatbot, etc.) with video’s storytelling and personalisation capability opens up new possibilities in personal, omnichannel and automated communication processes.